ASOS, H&M, Levi Strauss & Co, Marks & Spencer set 2025 deadline to source 100% sustainable cotton

More than a dozen of the world’s biggest clothing and textile companies have signed a pledge to source 100% sustainable cotton by 2025 in a deal brokered by the Prince of Wales.

The pledge is supported by the Prince of Wales’ International Sustainability Unit and aims to reduce the environmental and social impacts of cotton farming.

Organic Cotton farmers before ginning

Chetna Organics

All 13 brands must publish information by 2018 on their progress toward reaching their target.

The global cotton market is currently valued at £12 billion, according to Soil Association.

Aiming to reduce social and environmental implications of cotton farming will produce a whole plethora of benefits.

Collaboration across the sector is needed to bring about transformative change, said Marie-Claire Daveu, chief sustainability officer at Kering: “Working together with other companies who are also committed to using 100% sustainable cotton will help create a strong market signal to improve the methods for cotton cultivation and contribute to reducing the overall impact of the sector.”