The organic cotton market is growing. Latest figures from Textile Exchange show a 67% growth in the global market which is worth US $15.7 billion globally. We expect growth in organic cotton towels, mattresses and homeware items as more hotels and spas brand themselves as organic. There’s also greater global awareness of the need to have more available good quality organic cotton seeds.
Organic fashion ranges are becoming more available. As well as price, lack of availability of organic fashion has stopped the market growing in the past. But this is changing. People Tree is available in selected John Lewis stores and Frugi now has ranges available in department stores and online. Seasalt, a Cornwall-based women’s fashion company, is also in John Lewis and has a growing number of high street shops.
Sales of organic baby clothes are booming. New parents have a strong tendency to opt for organic for their babies and toddlers. This is true for sales of food, beauty and, increasingly, in textiles. Parents feel that organic cotton that hasn’t been subjected to as many harsh chemicals and pesticides is a better choice for their little ones.
Campaigns and brands are raising awareness of sustainable fashion. Fashion Revolution Day is an annual campaign which brings organisations from different parts of the supply chain together to raise awareness of ethical fashion and those that are not so ethical. It was launched following the Rana Plaza factory disaster in Bangladesh in 2013.
Soil Association, Organic Market Report, 2016